I tried this mascara after Christmas for the first time and I was not as bedazzled as I thought I'd be. The box screams statistics at you such as: '94% saw dramatic length and volume' and '100% saw long-lasting results'. With those consumer panel results as well as before and after pictures which look almost too good to be true, this mascara certainly became one I had to try, even with the ludicrous £18.50 price tag.